Advertisement. Specific character of translation
نویسندگان
چکیده
منابع مشابه
The Rhetoric and Translation of English Advertisement
Advertisement is the major way of promoting sales. To achieve this aim, the AD language gets used to reinforce the effect with the help of rhetoric devices such as simile, metaphor, personification, pun, rhyme, etc. In term of the difference between English and Chinese, some translation methods including Literal Translantion, Free Translation and Modulation could be skillfully used during the t...
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این تحقیق به بررسی استراتژیهای بکاررفته توسط مترجمین مختلف در ترجمه واژه های فرهنگی خاص در ترجمه فارسی به انگلیسی قانون مدنی و قانون اساسی جمهوری اسلامی ایران میپردازد.این تحقیق بر اساس نظریه پیتر نیومارک صرت گرفته است. در این تحفیق واژه های فرهنگی خاص اقتباس شده و پس از مقایسه با متن مبدا به بررسی انها پرداخته می شود.در قسمت ضمائم تحقیق واژه نامه ای برای اشنایی خوانندگان با لغات و اصطلاحات حقو...
CharacTer: Translation Edit Rate on Character Level
Recently, the capability of character-level evaluation measures for machine translation output has been confirmed by several metrics. This work proposes translation edit rate on character level (CharacTER), which calculates the character level edit distance while performing the shift edit on word level. The novel metric shows high system-level correlation with human rankings, especially for mor...
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This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...
متن کاملTranslation Strategies of Culture-Specific Items from English to Persian in Translation of "Othello"
This study investigated the translation strategies of culture-specific items in translation of 'Othello' by William Shakespeare into Persian by Abdolhossein Nooshin. First, the English culture-specific items and their corresponding translations were identified. Then, the frequency of the strategies used by the translator according to Newmark's translation model and Venuti's domestication and fo...
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ژورنال
عنوان ژورنال: Scientific bulletin of the Southern Institute of Management
سال: 2018
ISSN: 2618-8112,2305-3100
DOI: 10.31775/2305-3100-2018-2-92-97